First Rural Development Brand Conference (China·Bo'ao)
On May 18, 2025, the "First Rural Development Brand Conference (China·Bo'ao)" and the "2025 China Rural Cultural Revitalization Art Tour" were successfully held at the Bo'ao Forum for Asia International Conference Center.
Global Gathering for Rural Revitalization
More than 800 industry representatives from Korea, China, Japan, and other regions gathered to discuss the future of rural development brands. The event emphasized "Culture Empowerment, Brand Strengthening Agriculture" (文化赋能，品牌强农).
Key Attendees
- • Li Jinxiang (Executive Vice President, China Rural Development Association)
- • Yu Kangzhen (Counselor of the State Council)
- • Korean & Japanese Industry Delegations
Core Themes
- • Culture Empowerment: Integrating rural culture with economy.
- • Brand Building: "Standardization + Traceability + Credit".
- • International Cooperation: Shared opportunities in the Asian market.
Highlights & Outcomes
The conference launched the "Culture Empowerment, Brand Strong Agriculture" Charity Action, calling for international cooperation to build a modern rural brand system.
Representatives from the Korea-China Silk Road Association actively participated in the "Brand Night" and project matchmaking sessions, strengthening the bridge between Korean content/agri-tech and China's vast rural market infrastructure.
"Based in Bo'ao, facing the world. Joining hands to build a rural development brand system for a better future of agricultural modernization."
Exhibition & Awards
The event also featured the "Star Local Specialties" (星级土特产) awards, recognizing 135 products for their quality and brand value. This aligns perfectly with K-Bridge Partner's mission to introduce premium Korean IP and products to the verified Chinese market.